Our Leadership Team

David C. Oswald

CEO & Chairman

David (Dave) Oswald, a dedicated professional with a passion for sustainability and a strong academic background in scientific disciplines. With an Associates of Sciences in Business Administration and a Bachelor of Sciences in Environmental Science and Micro and Molecular Biology, Dave has developed a diverse skill set. His experience encompasses laboratory work in genetics, biology, chemistry, and engineering. Through partnerships with non-profits, universities, and government departments, Dave has demonstrated a commitment to implementing sustainable practices that enhance efficiency and reduce costs. With his scientific expertise and dedication to the environment, Dave is a valuable asset in driving positive change and promoting a greener future.

Joseph Holladay

COO

Joe is an alumnus of Boise State University, with a concentration in communications with emphasis on research methods. Joe has over a decade of experience in pharmaceutical biotechnology, and is the CEO of the Alcannabist.

Phillip White

CCO

Philip White, a remarkable individual whose academic journey began at a young age with a profound fascination for the natural world and a strong desire to comprehend its underlying principles. This passion led him to pursue an Associate’s degree in chemistry, defined by a specialization in mathematics, where he thrived in his studies and exhibited exceptional research capabilities. With a distinguished career as a lab director and lead scientist, Mr. White is an accomplished expert with an unwavering dedication to chemistry.

Throughout his professional trajectory, Mr. White has been a pivotal figure in the scientific community, contributing significantly to various industries. Early in his career, he embarked on roles with companies at the forefront of environmental impact studies and sustainability. Subsequently, he honed his expertise through nearly a decade of hands-on experience managing greenhouses and extraction facilities. By strictly adhering to operating procedures and safety protocols, he consistently ensured the production of top-tier extracts and products.

His years of experience in various facets of this industry allowed for a seamless transition into his role as CCO (Chief Compliance Officer), as he is intimately familiar with all applicable regulations. In his current role as CCO, Mr. White orchestrates a team of talented scientists and technicians. His leadership fosters a collaborative and nurturing work environment that empowers team members to explore innovative ideas with his guidance and support. Mr. White’s extensive knowledge and exceptional contributions have earned him a place of eminence in the scientific community, making him an influential force in driving research projects forward.

Doug Holladay

CMO

Doug is an alumnus of Brigham Young University-
Idaho, with a concentration in communications. He has 17 years in web design and development and online marketing, and is the CEO of Rocket Web Development and Design

Andrew J. Seelund

Independent Board Director

Andrew (AJ) Seelund, the driving force behind validated and trusted digital marketing efforts, brings a rich background in software development, marketing, and branding. AJ has been an influential presence in the industry for over two decades. His innate understanding of data analytics and marketing strategies has allowed him to bridge the divide between “Marketing” and the elusive “IT Department,” fostering a seamless collaboration that revolutionizes businesses.

Having worked with startups, medium businesses, corporate franchises, and Fortune 100 companies, AJ’s expertise has consistently driven revenue growth into the tens of millions. His unique ability to provide organizational insights and intricate solution architectures has made him a sought-after partner for clients and partners alike.

As a director, AJ’s focus remains on charting a path toward a future where data-driven marketing and technology converge effortlessly. His unwavering dedication to excellence and passion for transforming businesses sets him apart as a true luminary in the digital landscape. The Branded Legacy team continues to thrive, propelling businesses forward into the boundless possibilities of the digital age.

Amanda Kucker

Independent Board Director

Amanda Kucker brings a wealth of diverse scientific expertise to the Board. Her academic journey began at the University of Central Florida, where she earned a Bachelor of Science degree, with honors, in biology, with a secondary focus on environmental studies. Early in her professional career, Amanda studied the freshwater ecosystems of central Florida, pioneering innovative approaches to utilizing waste products. Her groundbreaking research yielded proprietary techniques for extracting algae oil for biofuel, converting biomass to energy via gasification, and collaborating with governmental agencies to advance understanding of aquatic microorganisms crucial for biofuel production.

Driven by her fascination with microbiology, water chemistry, and brewing, Amanda pursued certification in brewing sciences from the Siebel Institute of Technology. She then distinguished herself as one of Central Florida’s pioneering female brewers, garnering recognition with gold medals for her meticulous diligence and dedication to consistently delivering top-quality products.

Transitioning from brewing, Amanda found a new passion in nutrition science. Motivated by firsthand experiences of the transformative power of food as medicine, she obtained a second Bachelor of Science degree in Nutrition and Dietetics from Keiser University, graduating summa cum laude. Her profound understanding of nutrition, metabolism, and bioactive compounds makes her an asset to our board, poised to contribute strategic insights and drive innovation in the burgeoning field of biotechnology.

Matt Grisham

Star Hill Hemp

Aaron

Star Hill Hemp