Our Leadership Team

David C. Oswald

CEO & Chairman

David (Dave) Oswald, a dedicated professional with a passion for sustainability and a strong academic background in scientific disciplines. With an Associates of Sciences in Business Administration and a Bachelor of Sciences in Environmental Science and Micro and Molecular Biology, Dave has developed a diverse skill set. His experience encompasses laboratory work in genetics, biology, chemistry, and engineering. Through partnerships with non-profits, universities, and government departments, Dave has demonstrated a commitment to implementing sustainable practices that enhance efficiency and reduce costs. With his scientific expertise and dedication to the environment, Dave is a valuable asset in driving positive change and promoting a greener future.

Joseph Holladay

COO

Joe is an alumnus of Boise State University, with a concentration in communications with emphasis on research methods. Joe has over a decade of experience in pharmaceutical biotechnology, and is the CEO of the Alcannabist.

Phillip White

CCO & Chairman

Philip White, a remarkable individual whose academic journey began at a young age with a profound fascination for the natural world and a strong desire to comprehend its underlying principles. This passion led him to pursue an Associate’s degree in chemistry, defined by a specialization in mathematics, where he thrived in his studies and exhibited exceptional research capabilities. With a distinguished career as a lab director and lead scientist, Mr. White is an accomplished expert with an unwavering dedication to chemistry.

Throughout his professional trajectory, Mr. White has been a pivotal figure in the scientific community, contributing significantly to various industries. Early in his career, he embarked on roles with companies at the forefront of environmental impact studies and sustainability. Subsequently, he honed his expertise through nearly a decade of hands-on experience managing greenhouses and extraction facilities. By strictly adhering to operating procedures and safety protocols, he consistently ensured the production of top-tier extracts and products.

His years of experience in various facets of this industry allowed for a seamless transition into his role as CCO (Chief Compliance Officer), as he is intimately familiar with all applicable regulations. In his current role as CCO, Mr. White orchestrates a team of talented scientists and technicians. His leadership fosters a collaborative and nurturing work environment that empowers team members to explore innovative ideas with his guidance and support. Mr. White’s extensive knowledge and exceptional contributions have earned him a place of eminence in the scientific community, making him an influential force in driving research projects forward. 

Doug Holladay

CMO

Doug is an alumnus of Brigham Young University-
Idaho, with a concentration in communications. He has 17 years in web design and development and online marketing, and is the CEO of Rocket Web Development and Design

Andrew J. Seelund

Independant Board Director

Andrew (AJ) Seelund, the driving force behind validated and trusted digital marketing efforts, brings a rich background in software development, marketing, and branding. AJ has been an influential presence in the industry for over two decades. His innate understanding of data analytics and marketing strategies has allowed him to bridge the divide between “Marketing” and the elusive “IT Department,” fostering a seamless collaboration that revolutionizes businesses.

Having worked with startups, medium businesses, corporate franchises, and Fortune 100 companies, AJ’s expertise has consistently driven revenue growth into the tens of millions. His unique ability to provide organizational insights and intricate solution architectures has made him a sought-after partner for clients and partners alike.

As a director, AJ’s focus remains on charting a path toward a future where data-driven marketing and technology converge effortlessly. His unwavering dedication to excellence and passion for transforming businesses sets him apart as a true luminary in the digital landscape. The Branded Legacy team continues to thrive, propelling businesses forward into the boundless possibilities of the digital age.

Steven D. Augustine

Independant Board Director

Steven Dominic Augustine is a highly accomplished and visionary leader with a proven track record in corporate governance and strategic decision-making. With over 20 years of experience in the outdoor industry, he brings a wealth of expertise and insight to the Board of Directors.

Throughout his career, Steven Dominic Augustine has held various senior positions, demonstrating a strong ability to drive business growth and maximize shareholder value. He has successfully navigated complex market dynamics, led organizational transformations, and developed innovative strategies to foster long-term sustainability.

As a Board member, Steven Dominic Augustine consistently champions corporate governance best practices, ensuring transparency, accountability, and ethical conduct. He has a deep understanding of regulatory compliance and an unwavering commitment to upholding the highest standards of corporate integrity. Beyond his professional achievements, Steven Dominic Augustine is actively involved in philanthropic initiatives and community engagement.

He believes in giving back and has served on various nonprofit boards, leveraging his skills and expertise to make a positive impact on society. Steven Dominic Augustine holds a B.S.B.A in Entrepreneurship from Western Carolina University, where he developed a strong foundation in sales and leadership. He continues to enhance his knowledge through continuous learning and stays abreast of industry trends and advancements.